Cary Michael II Design Portfolio
JCP Banner2.png

JCP Marketing Creatives

Fashion Marketing & Advertising Principles || LXFM 502 Savannah College of Art and Design

Fall 2011

Prof. Soo Kim

Design Team: Stephanie Butler (MFA Luxury Fashion Management)

Frederick Caldwell (MFA Luxury Fashion Management) Shanetha Chisholm (MFA Luxury Fashion Management)

Cary Robinson (MA Design Management)

JCPenney 2012 Marketing Plan GOALS

• Enhance the brand image of JCPenney

• Increase profitability

• Increase amount of loyal customers

OBJECTIVES

• Promote our image as a family-oriented business.

• Increase customer awareness of our private labels.

• Emphasize the services we offer.

• Expand to target market to include younger consumers.

What do we mean by a family-oriented business?

We want JCPenney to be a great shopping experience for the whole family, not just mom. We will use marketing tools which will speak to dad and the kids as well. 

SCM-visual_portfolio114.jpg
SCM-visual_portfolio115.jpg
SCM-visual_portfolio116.jpg
SCM-visual_portfolio117.jpg
SCM-visual_portfolio118.jpg
SCM-visual_portfolio119.jpg
SCM-visual_portfolio120.jpg
SCM-visual_portfolio121.jpg
SCM-visual_portfolio122.jpg
SCM-visual_portfolio123.jpg
SCM-visual_portfolio124.jpg
SCM-visual_portfolio125.jpg
SCM-visual_portfolio126.jpg
SCM-visual_portfolio127.jpg
SCM-visual_portfolio128.jpg
SCM-visual_portfolio129.jpg
SCM-visual_portfolio130.jpg
SCM-visual_portfolio131.jpg
SCM-visual_portfolio132.jpg
SCM-visual_portfolio133.jpg
SCM-visual_portfolio134.jpg
SCM-visual_portfolio135.jpg
SCM-visual_portfolio136.jpg
SCM-visual_portfolio137.jpg