Logos, Branding and Identities from 2010-2013
A collection of Fine Art by Cary Michael Robinson, rendered in a variety of media formats.
Fine Arts, Photo Manipulation
Infographics designed by SCM Design Solutions from 2011-2013
Graphic Design, Icon Design
Illustrations from 2010 - 2013.
Graphic Design, Illustration
Print Media designed by SCM Design Solutions from 2009-2013.
Advertising, Graphic Design, Print Design
Fashion Marketing & Advertising Principles || LXFM 502
Savannah College of Art and Design
Prof. Soo Kim
Stephanie Butler (MFA Luxury Fashion Management)
Frederick Caldwell (MFA Luxury Fashion Management)
Shanetha Chisholm (MFA Luxury Fashion Management)
Cary Robinson (MA Design Management)
JCPenney 2012 Marketing Plan
• Enhance the brand image of JCPenney
• Increase profitability
• Increase amount of loyal customers
• Promote our image as a family-oriented business.
• Increase customer awareness of our private labels.
• Emphasize the services we offer.
• Expand to target market to include younger consumers.
What do we mean by a family-oriented business?
We want JCPenney to be a great shopping experience for the whole family, not just mom. We will use marketing tools which will speak to dad and the kids as well.