Infographics designed by SCM Design Solutions from 2011-2013

Fashion Marketing & Advertising Principles || LXFM 502
Savannah College of Art and Design
Fall 2011
Prof. Soo Kim

Design Team:
Stephanie Butler (MFA Luxury Fashion Management)
Frederick Caldwell (MFA Luxury Fashion Management)
Shanetha Chisholm (MFA Luxury Fashion Management)
Cary Robinson (MA Design Management)



JCPenney 2012 Marketing Plan

GOALS
• Enhance the brand image of JCPenney
• Increase profitability
• Increase amount of loyal customers

OBJECTIVES
• Promote our image as a family-oriented business.
• Increase customer awareness of our private labels.
• Emphasize the services we offer.
• Expand to target market to include younger consumers.

What do we mean by a family-oriented business?
We want JCPenney to be a great shopping experience for the whole family, not just mom. We will use marketing tools which will speak to dad and the kids as well.